Geiger Furniture

Brand Design
Customer Experience
Brand Strategy

Rooted in a legacy of craftsmanship and material excellence, the brand’s product marking strategy was designed to celebrate and elevate these core values. By focusing on tactile and visual details, we created a system that seamlessly integrated high-quality fabric labels, die-cast markings, and other refined touches into the product line.

Every element was carefully considered to reflect the brand’s commitment to quality—embodying its heritage while appealing to modern sensibilities. This approach not only reinforced the brand’s reputation for exceptional craftsmanship but also added a layer of authenticity and storytelling to each product, creating a meaningful connection with customers.

Geiger Furniture

Brand Design
Customer Experience
Brand Strategy

Rooted in a legacy of craftsmanship and material excellence, the brand’s product marking strategy was designed to celebrate and elevate these core values. By focusing on tactile and visual details, we created a system that seamlessly integrated high-quality fabric labels, die-cast markings, and other refined touches into the product line.

Every element was carefully considered to reflect the brand’s commitment to quality—embodying its heritage while appealing to modern sensibilities. This approach not only reinforced the brand’s reputation for exceptional craftsmanship but also added a layer of authenticity and storytelling to each product, creating a meaningful connection with customers.

Geiger Furniture

Brand Design
Customer Experience
Brand Strategy

Rooted in a legacy of craftsmanship and material excellence, the brand’s product marking strategy was designed to celebrate and elevate these core values. By focusing on tactile and visual details, we created a system that seamlessly integrated high-quality fabric labels, die-cast markings, and other refined touches into the product line.

Every element was carefully considered to reflect the brand’s commitment to quality—embodying its heritage while appealing to modern sensibilities. This approach not only reinforced the brand’s reputation for exceptional craftsmanship but also added a layer of authenticity and storytelling to each product, creating a meaningful connection with customers.

Completed while at Herman Miller in collaboration with,

Brand Creative Director: Emily CM Anderson

Completed while at Herman Miller in collaboration with,

Brand Creative Director: Emily CM Anderson

Available for Freelance

Available for Freelance

Available for Freelance

Get in touch

LinkedIn
or marvin.cho.dejong@gmail.com