Geiger's craftsmanship legacy required product marking system celebrating material excellence and core values.

Created integrated system using high-quality fabric labels, die-cast markings, refined tactile details. Every element reflected quality commitment while appealing to modern sensibilities.

Approach reinforced exceptional craftsmanship reputation, adding authenticity and storytelling to create meaningful customer connections.

Brand Designer
Customer Experience, Brand Strategy

Geiger's craftsmanship legacy required product marking system celebrating material excellence and core values.

Created integrated system using high-quality fabric labels, die-cast markings, refined tactile details. Every element reflected quality commitment while appealing to modern sensibilities.

Approach reinforced exceptional craftsmanship reputation, adding authenticity and storytelling to create meaningful customer connections.

Brand Designer
Customer Experience, Brand Strategy

Geiger's craftsmanship legacy required product marking system celebrating material excellence and core values.

Created integrated system using high-quality fabric labels, die-cast markings, refined tactile details. Every element reflected quality commitment while appealing to modern sensibilities.

Approach reinforced exceptional craftsmanship reputation, adding authenticity and storytelling to create meaningful customer connections.

Brand Designer
Customer Experience, Brand Strategy

Completed while at Herman Miller in collaboration with,

Brand Creative Director: Emily CM Anderson

Completed while at Herman Miller in collaboration with,

Brand Creative Director: Emily CM Anderson

Available for Freelance

Available for Freelance

Available for Freelance