Herman Miller

Brand Identity
Typography

Herman Miller’s exhibit at Salone del Mobile celebrated the diversity of the MillerKnoll family of products (then the Herman Miller Group) through a design approach that was both cohesive and playful. Clean, clear graphics were used to connect and highlight the breadth of the collection, bringing together a wide range of products in a way that felt unified yet approachable.

The visual language complemented the overall exhibit design, adding a sense of clarity and vibrancy that invited visitors to explore and engage. The result was an experience that not only showcased the strength of the collection but also reflected the timeless yet innovative spirit of Herman Miller.

Herman Miller

Brand Identity
Typography

Herman Miller’s exhibit at Salone del Mobile celebrated the diversity of the MillerKnoll family of products (then the Herman Miller Group) through a design approach that was both cohesive and playful. Clean, clear graphics were used to connect and highlight the breadth of the collection, bringing together a wide range of products in a way that felt unified yet approachable.

The visual language complemented the overall exhibit design, adding a sense of clarity and vibrancy that invited visitors to explore and engage. The result was an experience that not only showcased the strength of the collection but also reflected the timeless yet innovative spirit of Herman Miller.

Herman Miller

Brand Identity
Typography

Herman Miller’s exhibit at Salone del Mobile celebrated the diversity of the MillerKnoll family of products (then the Herman Miller Group) through a design approach that was both cohesive and playful. Clean, clear graphics were used to connect and highlight the breadth of the collection, bringing together a wide range of products in a way that felt unified yet approachable.

The visual language complemented the overall exhibit design, adding a sense of clarity and vibrancy that invited visitors to explore and engage. The result was an experience that not only showcased the strength of the collection but also reflected the timeless yet innovative spirit of Herman Miller.

Completed while at Herman Miller in collaboration with,

Brand Creative Director: Emily CM Anderson
Photos: Nicholas Calcott

Completed while at Herman Miller in collaboration with,

Brand Creative Director: Emily CM Anderson
Photos: Nicholas Calcott

Available for Freelance

Available for Freelance

Available for Freelance

Get in touch

LinkedIn
or marvin.cho.dejong@gmail.com