A Dutch-born, California-based creative with an interest in big and moving things. When I'm working on a project I try to get as close as possible to a core idea and play with that. I'm interested in the forces that shape things not only the shape of things. Branding is as much about the end result as the elements/ingredients that go into it.

When I design a flipbook I'm not interested in the fact that you can tell a story. I'm interested in the fact that different speeds can tell different stories. / allow different experiences.

When I think about business cards I'm interested in the idea around business cards as disposable but precious objects often related to people we would not connect with again.

When designing an art history book I'm not interested in the concepts of time and place and how they relate to other times/places. What was happening at the same time somewhere else and what was happening in the same place at a different time. How do they relate to each other and where were the intersections.

When designing a poster I don't

From dot to line to plane to form. A rough idea around branding.

The dot represents the one dimensional form of a brand. Its core idea. Its differentiator.

The line represents the pillars of the brand built around that core idea. Brand pillars like brand strategy, logo, color, etc.