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Product Marking

Product marking guidelines for Herman Miller and Geiger, rooted in materiality — marks that belong to the surface, embossed, engraved, or molded into the material. Including a special-edition Eames Eucalyptus table — one of the few pieces to carry both Vitra and Herman Miller branding.

Herman Miller — 2017

Product identification plaque for the Eames Eucalyptus LTR, designed by Charles & Ray Eames, made from eucalyptus harvested from the Eames House in Pacific Palisades, California, featuring Herman Miller and Vitra branding.
Eames Eucalyptus LTR Product Marking Plaque
Structured process diagram outlining branding responsibilities across product development phases for Herman Miller, mapping 'What', 'How', and 'Who' from concept approval to product shipment.
Herman Miller Product Branding Process Matrix
Brand Design Marvin de Jong
Brand Creative Director Emily C M Anderson