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DFFPM

Naming and rebrand for architecture studio Differential Permanence — launched as DFFPM, with a new logo, typographic system, and brand identity at rollout.

DFFPM — 2021

A black tote bag featuring a bold, repeating white 'DFFPM' typographic pattern demonstrates minimalist brand identity through high-contrast monochrome design in a staged retail setting.
DFFPM Repeating Typography Tote
A minimalist typographic logo for DFFPM featuring geometric precision and strategic cut-out details in the letterforms to create a modern, clean aesthetic.
DFFPM Logo Identity
This print piece demonstrates the DFFPM brand identity through a rotated typographic treatment, featuring bold, high-contrast black lettering on a white background to emphasize minimalist letterform experimentation.
DFFPM Rotated Logotype Experiment
A monochromatic print showcasing DFFPM’s typographic identity with bold lettering and repeated abstract geometric forms, presented in a stark minimalist aesthetic.
DFFPM Minimalist Print
Creative Direction Marvin de Jong

More letter-design

A book spread featuring a vibrant abstract illustration juxtaposed with minimalist typography exploring ambiguity in writing practices. A vibrant theater poster for Yale School of Drama's 'Coriolanus' production uses repeated 'Coriolanus' text in the background and bold, fragmented typography in red and pink to create a dynamic visual statement.