Chicago

Ground-up creative for Verizon’s Chicago 5G flagship: journey mapping, on-device UI, motion design and storytelling. Driving a spatial narrative through passive displays, motion-activated moments, directional audio, hands-on devices, and textural slow-motion lifestyle footage at the end of the store.

Verizon — 2019

Photograph of Verizon's 5G retail space in Chicago, featuring modern glass architecture and prominent brand signage within an urban cityscape at dusk.
Verizon Chicago 5G Store Exterior
ChicagoEntrance
ChicagoEntrance
Chicago Entrance Screens
Screen 1: Atrium Video
Screen 2: 5G Changes Everything
Screen 3: Play (Attract Loop)
Screen 3: Play (A video centered around personal use cases)
Screen 4: Live (Attract Loop)
Screen 4: Live (A video centered around positive societal impact)
Screen 6: Lifestyle Videos
A modern, tech-driven spatial installation for Verizon's 5G pop-up, featuring sleek black-and-white architecture, immersive LED displays, and strategic typography to convey brand identity and futuristic technology through experiential design.
Verizon 5G Pop-up Spatial Experience
Chicago Store Summary
A modern retail installation for Verizon's 5G Home Internet featuring branded visuals, product showcases, and interactive elements designed to engage customers and demonstrate service capabilities.
Verizon 5G Home Internet Retail Display
A photograph showcasing Verizon's urban retail experience in Chicago, emphasizing the brand's 5G integration through modern glass architecture and nighttime cityscape.
Verizon Chicago Store at Dusk
chicago cover
chicago cover
A futuristic corridor with integrated LED lighting and dynamic digital signage showcasing bold typography and brand messaging for Verizon's Chicago headquarters.
Verizon Chicago Innovation Gallery
A large-scale digital display with bold, repeating 'Here Now' typography serves as the centerpiece of a live event installation for Verizon, equipped with photography gear for promotional campaigns.
Verizon Chicago ‘Here Now’ Event Installation
A large-scale typographic installation for Verizon's #5GBuiltRight campaign, displayed at a public event with attendees engaging with the spatial design.
Verizon #5GBuiltRight Campaign Wall
A modern retail environment for Verizon's Chicago location featuring strategic displays of 5G home internet products, integrated branded signage, and an open layout designed to enhance customer experience and showcase technology.
Verizon Chicago 5G Retail Experience
ACD / Design Lead Marvin de Jong
Copywriter Michael Dougherty
Senior Creative Director Derek Love

More motion-graphics

Breathing poem, 2015, screenshot. Animated letter-forms looping between extrusions and flattening. 너무 가까이 말고, not too close, still from a 2025 real-time system, letter-forms and the camera responding to music.