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Playlist Recommendation

Verizon — 2019

Summarizes key research insights on optimizing digital retail communications for shopper engagement, focusing on pacing, copy, and design elements.
CMI Research Digital Retail Findings
A digital playlist presenting Verizon's marketing initiatives, including 5G brand refreshes, trade-in offers, and promotional campaigns with specified engagement durations for each visual.
Verizon Digital Playlist Campaign Showcase
Curated digital video assets for Verizon's 5G and trade-in promotions, featuring bilingual (English/Spanish) designs to drive engagement.
Verizon Digital Ad Playlist for 5G Brand
Print campaign materials for Samsung's Galaxy Z Fold3 and Flip3 5G series, featuring themes like 'Unfold,' '5G,' and Verizon promotions, presented in a minimalist black-and-white aesthetic with bold typography.
Samsung 5G Foldable Campaign Print Assets
Summary slide outlining content segments and timing for a Verizon playlist recommendation campaign, featuring printed promotional posters and layout templates with text/image space specifications.
Verizon Playlist Recommendation Summary
Retail window installation for Verizon showcasing the Samsung Galaxy Z Flip3 at 770 Lexington Avenue, emphasizing brand partnership through bold typography and urban context.
Verizon Lexington Avenue Galaxy Z Flip3 Window Display
A promotional poster for the Samsung Galaxy Z Flip3 installed on a Verizon store window, combining product photography with bold typography to create an eye-catching urban advertisement.
Samsung Galaxy Z Flip3 Retail Window Display
Retail window poster design for Verizon promoting a 50% discount offer when combined with 5G Mobile, featuring minimalist typography and a vibrant gradient background with a geometric icon.
Verizon Store Window 5G Promotion Poster
A digital advertisement for Verizon's 'Network' brand displayed in a retail storefront window, featuring the tagline 'built right' and reflecting an urban street scene as part of a playlist recommendation initiative.
Verizon Network Digital Display at 770 Lexington Ave
A digital display for Verizon's 'Unlimited' plan showcases key service categories (Network, Plans, Entertainment, Rewards, Protection, Convenience) within a retail storefront, merging brand messaging with an urban street context.
Verizon Unlimited Retail Digital Signage
Digital signage in a retail setting promoting the My Verizon app's features, including account management, live chat support, and rewards, demonstrating brand-driven customer experience.
Verizon My Verizon App Digital Signage at 770 Lexington Ave
A retail space featuring Verizon's 'Rewards' poster displayed within a modern urban storefront, showcasing the brand's integration into a high-rise city environment.
Verizon Retail Display with Rewards Poster
An interior view of a corporate lobby showcasing large glass walls that frame a bustling urban street, demonstrating the spatial integration of interior design and cityscape.
Verizon 770 Lexington Ave Lobby Interior
This image captures a Verizon retail window installation featuring a branded poster that emphasizes 'Convenience' and 'built right', set against a city street backdrop.
Verizon Convenience Branding in Urban Retail Window
ACD / Design Lead Marvin de Jong
Senior Creative Director Derek Love

More motion

A large-scale digital display with bold, repeating 'Here Now' typography serves as the centerpiece of a live event installation for Verizon, equipped with photography gear for promotional campaigns. A close-up study of smooth, undulating sand formations, exploring texture, light, and shadow through a minimalist monochromatic composition.