Designing the Speedtest app and other android experiences to showcase the transformative leap from 4G to 5G demanded an approach that was both intuitive and visually striking.

The challenge: Make the abstract differences between these generations of wireless tech tangible and engaging for users.

We employed motion design to bring the speed and responsiveness of 5G to life, paired with compelling real-world examples that illustrated its impact—from seamless streaming to low-latency gaming. Every digital touchpoint was crafted to convey clarity, innovation, and excitement, ensuring users not only understood the power of 5G but experienced it firsthand through dynamic, engaging interactions.