Verizon’s Chicago flagship store needed a bold transformation to reflect the groundbreaking potential of 5G technology and its ability to reshape industries and enhance lives.

The challenge: Design an immersive, future-forward experience that connected customers with Verizon’s innovations in a meaningful and engaging way.

Leading the content and experience strategy, we reimagined the store as an interactive showcase for 5G’s transformative power. From modular content zones to experiential displays, every element highlighted real-world applications of Verizon’s technology—whether in entertainment, healthcare, or smart cities.

Through thoughtful storytelling, dynamic visuals, and hands-on demos, the revamped flagship became more than a retail space, it became a hub for discovery, positioning Verizon as the leader driving the future of connectivity.