DFFPM is a boutique architecture studio that combines sharp, incisive thinking with refined, elegant design. Tasked with naming (then Differential Permanence) and branding the studio, the challenge was to capture this duality—a forward-thinking approach balanced with timeless sophistication.

The resulting name, DFFPM, is both minimalist and enigmatic, reflecting the studio’s clean aesthetic and ability to distill complex ideas into simple, impactful solutions. The wordmark was crafted to amplify this identity, with precise typography that conveys confidence and clarity.

By pairing the bold, geometric forms of the logotype with subtle detailing, the branding embodies DFFPM’s ethos: architecture that cuts through the ordinary with precision and style, creating spaces that are as intelligent as they are beautiful.