Boutique architecture studio, Differential Permanence, required naming and branding capturing sharp thinking balanced with refined design.

DFFPM name proved minimalist yet enigmatic, reflecting clean aesthetic and ability distilling complex ideas into impactful solutions. Precise wordmark typography conveyed confidence and clarity.

Bold geometric logotype with subtle detailing embodied studio ethos: architecture cutting through ordinary with precision, creating intelligent, beautiful spaces.

Creative Director
Brand Identity, Naming

Boutique architecture studio, Differential Permanence, required naming and branding capturing sharp thinking balanced with refined design.

DFFPM name proved minimalist yet enigmatic, reflecting clean aesthetic and ability distilling complex ideas into impactful solutions. Precise wordmark typography conveyed confidence and clarity.

Bold geometric logotype with subtle detailing embodied studio ethos: architecture cutting through ordinary with precision, creating intelligent, beautiful spaces.

Creative Director
Brand Identity, Naming

Boutique architecture studio, Differential Permanence, required naming and branding capturing sharp thinking balanced with refined design.

DFFPM name proved minimalist yet enigmatic, reflecting clean aesthetic and ability distilling complex ideas into impactful solutions. Precise wordmark typography conveyed confidence and clarity.

Bold geometric logotype with subtle detailing embodied studio ethos: architecture cutting through ordinary with precision, creating intelligent, beautiful spaces.

Creative Director
Brand Identity, Naming

Completed as an independent creative director as part of YYMV in collaboration with Yuyeon Cho-de Jong

Completed as an independent creative director as part of YYMV in collaboration with Yuyeon Cho-de Jong

Available for Freelance

Available for Freelance

Available for Freelance