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Gahi

Creative direction for Korean fashion brand Gahi (formerly Hagahi) — identity, catalogues, photoshoots, and a trend-forward e-commerce site using conversation bubbles and emoji as interface elements.

Gahi — 2015

A minimalist logo design featuring bold sans-serif typography with diacritical marks, establishing a clean and distinctive brand identity through typographic precision.
Gahi Minimalist Typography Logo
A vintage-style photograph capturing a woman with a fringed parasol taking a photo of a dog through a large mirror, set against a sunny beach backdrop, blending reflective surfaces with organic elements for a nostalgic, warm aesthetic.
Beach Mirror Reflection
Print spread showcasing Hagahi's F/W 2017 'Geometric Glamour' collection with a model in a geometrically patterned coat and text explaining the brand's collaboration with artist Jaewoo Oh.
Hagahi F/W 2017 Geometric Glamour Collection Spread
A high-fashion editorial spread featuring two models in tailored dresses with bold geometric stitching—blue accents on one garment and orange on the other—set against a stark white backdrop to highlight the intricate detailing and modern aesthetic.
Geometric Glamour Editorial Spread
Close-up of Hagahi's branded clothing labels, showcasing a woven tag and a detailed information tag that communicates the brand's philosophy through typography and material.
Hagahi Label Detail
A minimalist e-commerce homepage for Hagahi showcasing their distinctive garment designs through high-contrast monochrome product photography and clean layout.
Hagahi Brand Website Homepage
A digital storefront for Hagahi's spring/summer 2017 fashion line, showcasing product imagery, pricing, and garment details through a clean, minimalist layout.
Hagahi S/S 17 Collection Website
A cover design featuring vibrant red and blue color contrast, prominent typography for 'Salt', and a central figure holding a red balloon, showcasing Hagahi's brand identity through minimalist composition.
Salt Brand Poster
A structured grid of fashion styles presented with numbered indices against bold, vibrant backgrounds to establish a cohesive brand visual identity.
Fashion Style Index Lookbook
This image presents a white silk organza dress with navy blue paneling and yellow accents, photographed against a bold red background to emphasize the garment's contemporary design and vibrant color scheme.
Silk Organza Paper Dress Product Photography
A typographic rebranding project transitioning Hagahi's logo into the refined gahì identity, emphasizing diacritical elements and modern letterform treatment.
Hagahi to gahì Logo Evolution
A large-scale outdoor billboard campaign for gahì featuring split panels with dates, evocative text about memory and aesthetics, and consistent branding through photography and typography.
Gahì Dual-Panel Billboard Campaign
A minimalist logo design for 'gahi' featuring custom typography with distinctive letterforms and a dark teal background, establishing a contemporary brand identity.
Gahi Brand Identity
Creative Direction Marvin de Jong

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