Uppercase Soul

Yale — 2013

A dynamic gradient letter 'A' with overlapping geometric forms, executed in bold vibrant colors to establish the 'Uppercase Soul' brand identity.
Uppercase Soul Letterform
A vibrant, 3D-rendered uppercase 'B' with layered neon colors (green, yellow, purple) and the integrated text 'UPPERCASE SOUL', showcasing bold typographic experimentation.
Uppercase Soul: Bold B Character Design
A vibrant abstract logo design featuring layered gradient shapes and bold cyan typography against a green background, executed in a modern digital illustration style to convey a dynamic brand identity.
Uppercase Soul Abstract Logo Design
A bold graphic design featuring vibrant gradient circular elements surrounding uppercase typography, creating a dynamic modern visual identity for 'Uppercase Soul'.
Uppercase Soul Brand Graphic
A book cover design for 'Canada' by Richard Ford features bold uppercase typography against a gradient background, emphasizing typographic hierarchy and color contrast to highlight the title and author while conveying the book's literary prestige.
One of many covers captured with all caps lettering.
The image displays the cover design for "Defending Jacob" by William Landay, featuring a clean layout with prominent typography, photographic background, and promotional elements highlighting its bestseller status.
One of many covers captured with all caps lettering.
A vibrant print mockup featuring a bold gradient 'A' graphic and the text 'UPPERCASE SOUL', displayed in a moody interior to showcase the brand's visual identity.
UpperCase Soul Brand Mockup
Design Marvin de Jong

More letter-form

A black tote bag featuring a bold, repeating white 'DFFPM' typographic pattern demonstrates minimalist brand identity through high-contrast monochrome design in a staged retail setting. Breathing poem, shown during 2015 thesis show, animated letter-forms looping between extrusions and flattening.